Il design e il Made in Italy
Design and Made in Italy
Cristina Fabbri
Transcript
When you hear the words Made in Italy, what comes to your mind?
Fashion, food, cars? All correct.
Read it with audio, tap any word, keep the ones you want to remember.
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But today we talk about something more specific: Italian design.
So, Italy has a unique tradition of industrial design in the world.
Think about the Vespa, the scooter created by Piaggio in 1946.
The Vespa became a symbol of Italy in the world thanks to its elegant shape.
Here is a fundamental principle of Italian design: an object must be beautiful and functional at the same time.
This philosophy is called bella funzione and comes from the Italian craft tradition.
Listen: Milan is the world capital of design.
Every April the Salone del Mobile takes place, the most important furniture fair in the world.
The best designers from the world come to Milan to present their new creations.
Famous brands like Alessi, Kartell and Flos are known all over the world.
The success of Made in Italy depends on the care for details and respect for tradition.
It is a cultural heritage that Italians want to protect and pass on to future generations.