Il caso Olivetti: quando l'industria aveva un'anima

In the small city of Ivrea, in Piedmont, stood a factory that seemed to have come out of a dream. Its buildings buildings rationalist were surrounded by gardens, libraries and nurseries for the children of the workers.

Adriano Olivetti, son of the founder of the company, believed that a entrepreneur had responsibilities not only only towards the shareholders, but towards the entire community.

Under his his guidance, Olivetti became a company of world renown world. The Lettera 22 Lettera 22, the typewriter for writing portable designed in 1950, was voted the best product industrial of the last one hundred years by the Illinois Institute of Technology.

The death sudden of Adriano in 1960 marked the beginning of the end of that utopia. Without his his vision, the company gave in to the pressures of the market and to the competition Japanese.

Yet the Olivetti model Olivetti continues to inspire entrepreneurs and theorists across the whole the world. In 2018, Ivrea was added to the list of UNESCO World Heritage UNESCO as a testament to an industrialisation on a human scale human.